The Challenge
The goal was to transform a public space at Lotte Alley into a high-end, tiered event sanctuary. We were tasked with designing a system that felt accessible to the general public while providing a progressively luxurious experience for VIP and VVIP ticket holders.
The Goals
Tiered Experience: Managing the logistics and "perk delivery" for three distinct ticket classes.
Premium Retention: Ensuring VVIP guests received high-value 1:1 interaction time, justifying the premium price point.
Atmosphere: Creating a "mini-concert" vibe within a retail environment through professional stage management.
Exclusivity in Every Detail
To differentiate the tiers, we curated a suite of physical assets that served as "status symbols" for the attendees. Each piece was designed to align with ASC2NT’s Conversion era aesthetic.
Custom-designed Post Cards and Photo Cards served as exclusive memorabilia.
A minimalist, modern visual identity applied across all physical print and digital assets.
Precision in execution. Excellence in hospitality. For the ASC2NT 2nd Fansign, Kopi Chuseyo demonstrated that we can balance complex ticketing structures with a world-class fan experience, making every guest feel like a VVIP.
Project Info
- ClientASC2NT
- Year2025